Websites Editorial Policy

The Narconon websites are some of the most highly visited drug and alcohol addiction related websites on the internet. As such, Narconon has become an authority in the field of drug education and addiction with thousands of websites linking to the Narconon websites as source or reference.

In addition to the international website, narconon.org, each of the Narconon Centers has a tailored website which provides information and photos specific to their center.

The Narconon websites contains the most comprehensive information on Narconon—including the worldwide scope of Narconon, every aspect of the program itself, hard-hitting testimonials, international recognitions from professionals and government officials, as well as results of the Narconon Program as expressed in outcome studies, and much more.

The purpose of the Narconon websites is to:

create want for those searching for drug and alcohol rehab programs resulting in them reaching for and starting on the Narconon Program,
generate goodwill for Narconon and continue to position Narconon as an authority in the drug addiction and rehabilitation field.

This is accomplished through providing information on the Narconon Program, successes, accreditations and recognitions, and providing correct data and resources about drug and alcohol rehabilitation and drug education to help for those looking for answers to addiction.

Editorial Standards

Any material written and sent out from the Narconon Centers, individual Narconon staff members or Narconon field representatives is a representation of Narconon and L. Ron Hubbard’s drug rehabilitation technology.

Therefore, the following are the editorial standards to be followed:

As a non-profit organization, Narconon is non-political and does not become involved in political issues. Narconon may comment on and be involved in public policy issues—for example, commenting on extant or new drug policies that may benefit or be destructive to society.
Communications from Narconon are to be real, authoritative and factual. When written in a blog format the articles can be written to convey the personal viewpoint or experience of the individual. However, the viewpoints and opinions expressed must align with Narconon.
Narconon never aligns with drug rehabilitation methods which use drug replacement therapy, continued drug use or psychiatric drugs of any kind to treat addiction. The Narconon Program is unique to Narconon Centers. It is a completely drug-free and truly workable drug and alcohol rehabilitation program. The Narconon Program is never mixed with other unworkable methods, and is always positioned as a proven and effective drug rehabilitation program.
Narconon does ally with like-minded groups and programs who do not support using replacement drugs. For instance, Narconon Centers can join a local coalition of abstinence-based or holistic treatment providers. Narconon Centers can participate in events organized by other treatment providers.
Narconon does not directly oppose other addiction treatment programs — except in the case of categorically inhumane or harmful programs. In general, the aim is to create allies and friends through the articles that are written and shared on social media. Narconon is a leader in the drug rehabilitation field. Bashing or directly opposing other drug rehabs and treatment centers is likely to do more harm than good through the animosity generated by such.
Narconon does not use “scare tactics” in articles providing drug information. The tone of such articles is to be factual and simply lay down the facts and truth about the drug being written about and the effects of it. The goal is to provide the audience with the truth about drugs and addiction so that the reader can make their own decisions about the harmful effects of drugs.
Narconon does not believe that addiction is an incurable disease. Narconon believes it is possible to achieve true rehabilitation and live life drug free without having to rely on any other substance.
Narconon believes in rehabilitation over punishment and imprisonment. Communications regarding addicts are written with the purpose to help, and to help the addicted get rehabilitated. The tone is never punitive nor intended to make addicts wrong. Conversely, Narconon does not portray addicts or families of addicts as “victims” as the key to rehabilitation lies in increased responsibility.
Statistics, facts and quotes must be well researched and cross checked with source references cited and provided at the end of the article as applicable. Source references must be from creditable and authoritative sources such as educational, governmental or other nonprofit websites.
As drug rehab professionals, Narconon staff are experts in their own right. As such, articles written by staff may reference their own experience and facts learned through lived experience.
All text must be original and unique to the website. If sources are quoted, proper attribution is included. This also applies to translations, if the article is in another language, it must not be a direct translation of a blog or article from another website, it must be uniquely written content.
All articles must be professional, alive, fresh and interesting!

Speed, Quantity & Types of Postings

The drug rehabilitation field has become highly competitive in the US and other countries. In order to stay at the forefront and get our message of a successful and workable solution heard, it is vital that narconon.org and the Narconon Center websites are regularly updated providing new and relevant content.

As such, the following sections on the center websites are to be updated regularly with new content and kept up-to-date:

Blogs
Drug Addiction and Rehabilitation Information pages
Accreditations and recognitions received by Narconon International and the Narconon Centers
About the Center pages
About the Staff pages
Success Stories and Testimonials

Blog postings and articles can be written and submitted for publishing by:

Dissemination and Public Division Staff of the Narconon Center
Narconon Center staff who wish to volunteer to write articles
Narconon Field Representatives and Graduates
Like-minded professionals and allies
Guest writers who have experience or credentials in the addiction field
President Narconon International
Marketing and Public Relations ABLE International

Individuals who write articles for a Narconon Center should be cleared by the Director of Legal Affairs of the Narconon Center.

Blog articles cover current news topics, therefore it is vital that all blogs are written and posted through the full line in a timely manner so that the articles posted are not stale.

Frequency of Postings

Each Narconon Center is expected to post 1 to 3 new success stories, articles or blogs weekly.

Blogs

A blog began as an informal way for individuals to keep “web logs” or diaries of their personal experiences. Since the beginning days of blogging, blogs have evolved into full-length articles. Because experience, expertise, authority and trust are important factors that search engines use to rank sites related to addiction treatment, Narconon blogs should be written in a professional manner. Blogs may be written by individuals about their personal stories and experiences with drugs, alcohol, addiction and recovery. Success stories with photos of the graduates or their families have long been a popular and successful type of blog article and these should be regularly posted by every Narconon Center.

Each blog post should be between 500 to 1,500 words and never less than 300 words. Blog posts are always accompanied with photos (or videos, if available). The photos and videos must be high-quality and representative of Narconon.

Types of Blogs

Blogs published on the Narconon sites fall under the following categories:

GRADUATE SUCCESS STORIES:

These are student and graduate successes during and after the Narconon Program. Long-term success stories from graduates are very popular as these individuals are rave about the program to this day as the stability from being drug-free has transformed their lives. Success stories should include photos of the graduate whenever possible. Real photos of graduates are significantly more successful than using stock photos.

FAMILY SUCCESS STORIES:

These are stories by family members of Narconon graduates that share what having their loved one back means to them, thanks to Narconon’s life-saving technology.

CURRENT DRUG INFORMATION ARTICLES:

These are articles about current drug trends, news and issues. Drug trends vary by geographic location so this can be very specific to a Narconon Center and provide a real on-the-ground perspective about current drug issues.

HELP GUIDES AND RESOURCES FOR THE COMMUNITY:

As a non-profit organization, Narconon has a duty to serve the community. These are articles that are based on experience or well researched to provide a resource for individuals, organizations and other websites. Examples of such articles include, articles addressing specific types of addiction (alcohol, heroin, etc.), articles on how to help a loved one agree to go to rehab, how to do an intervention, etc.

ALERTS/NOTICES:

Announcing major media on drug issues or releases of drug studies can emphasize the need for effective drug rehabilitation and education by providing statistical and factual data for those visiting the blogs to use and link to. This can also include articles announcing major celebrations and days coming up, such as Red Ribbon Week, and encouraging people to attend or hold their own events.

LOCAL EVENTS:

All events held at the Narconon Center or attended by the Narconon Center should be promoted through a blog article. Larger events, such as an event celebrating the anniversary of Narconon or a center, would be reported on through a blog article, and then further promoted through a press release which links back to the blog article on the center website.

Blog Guidelines

The following are the guidelines for blogs:

Blog articles can be written in the first person to convey the personal viewpoint or experience of the individual. The first person point of view should only be used if it adds to the information provided such as if the author themselves has valuable personal experience. Otherwise third person is almost always the preferred voice.
Facts and statistics must be well researched and cross-checked with source references provided at the end of the article as applicable. When linking to other websites as sources, never link to other drug rehabs or another a source that supports psychiatry and psychiatric drugging. Wikipedia also should not be used as a source. Non-profits (.org sites), educational and university sites (.edu), governmental sites (.gov) as well as major news organizations are acceptable sources. The source website should not hold views that are in opposition to Narconon or L. Ron Hubbard. A link to another website acts as a “vote” of support for that website. Use discretion and care when selecting which websites are used for sources.
All text must be original and unique to the website. If sources are quoted, proper attribution is included.
Blog articles are to include links to resource pages on the center website or narconon.org where appropriate. For example, if the blog is about a new type of heroin on the streets, the blog article should link to the “Heroin Signs and Symptoms” page or resources available on the site. For best results, link to pages that are unique and original on that website, and ensure a variety of links are used, do not focus on the same page only.
Blog entries indicate the author of the post, e.g. the name of the Narconon staff member or individual who wrote the blog. The author has a short bio which includes an introduction to who they are and their experience with Narconon and drug rehab, and a professional photograph representative of Narconon.
Each blog article is written under a “Category” such as “Drug Information,” or “Success Story” and included with the blog articles are two to three “Tags” which help to further group the blogs for users visiting the websites. “Tags” are more specific than the “Category.” Whereas the “Category” of a blog article may be “Drug Information,” the “Tags” used could be “heroin” and “heroin overdose.”

Drug Addiction and Rehab Information Articles

Government, education and news websites link to Narconon articles on drug information and reference it as a source. Drug trends are constantly changing with new drugs appearing on the market. Drug trends also change by geographic location. Parents and family members of drug addicts are regularly searching for answers on signs and symptoms and new drug names. It is vital that Narconon Centers stay informed and provide the most current information on drug addiction on their websites to maintain a position of authority in the field.

For informational articles, it is important that accurate drug information is provided in a non-promotional way and that the data provided does not try to convince a person that Narconon is the only solution. Overly promotional claims or claims which cannot be proven by an external source will result in a lowered authority.

One exception would be is if the person writing the article has recognized credentials allowing them to make the claim. For instance, the Medical Director could write an article which explains that people who drink too much often need rehab. In this case, the Medical Director could act as the primary source since they would be writing the article based on their medical training, general knowledge and experience.

Families of addicts and addicts themselves, often turn to the internet to do research to find solutions to drug addiction. For these families, providing accurate, concise and non-promotional information is critical to informing them about the dangers of addiction. By providing this information, the likelihood that when treatment is needed, Narconon will be viewed as the solution is increased.

These articles are considered foundational content and should be written in a timeless manner, as compared to blog articles, which are written about timely drug information topics and news.

Types of Drug Addiction Information and Rehabilitation Information Pages

Articles published on the Drug Addiction Information and Rehabilitation Information sections of the websites can fall under the following categories:

DRUG INFORMATION AND FACTS:

Articles covering the history of specific drugs, what they are made of and any local information about them.

ADDICTION INFORMATION AND FACTS:

Articles covering drug addiction statistics and information for geographic regions in the zone of the Narconon Center.

SIGNS AND SYMPTOMS OF ABUSE:

Articles which cover the physical and mental signs of abusing specific substances. Articles can include information about signs of withdrawal from certain substances as well.

LONG AND SHORT TERM EFFECTS:

These are articles list the long and short term effects of specific substances.

DRUG REHAB LOCATION AND HELP PAGES:

These are articles that provide resources and guides to families and communities and can be written to target location names as keywords, such as “drug rehab in Oklahoma,” or “heroin drug rehab,” “alcohol rehab program,” and so on. The articles are written to provide information on Narconon Centers that are available near such locations, and how the Narconon Program helps those with different types of drug and alcohol addictions. An example would be an article giving specific information on drug use in the state of California, the current drug trends and statistics, ending with a message that Narconon provides help for those looking for rehab in California. When writing this type of article, it’s important that the article provides actual value to those searching for such search terms.

The following are the guidelines for updating Drug Information and Rehabilitation Information Pages:

Articles are not written in the first person and they do not include a byline. Articles are written in an academic and factual style.
All facts must be well researched and cross checked with source references provided at the end of the article as applicable.
All text must be original and unique to the website. If sources are quoted, proper attribution is included.

About the Center and About the Staff Pages

Families and individuals place their trust and faith in Narconon Centers as the Narconon Program is factually saving lives. As such, it is of the utmost importance for centers to continuously increase their goodwill, public image, credibility and trust.

Each Narconon Center website is designed to have sections which feature the staff, accreditations, licensing and credentials of the center.

Displaying this information builds trust and confidence in the Narconon Center and the Narconon Program.

Types of About the Center Pages

These sections are to be kept up-to-date on each center website:

ABOUT THE STAFF SECTION:

This section highlights the key staff of a Narconon Center such as the Executive Director, Medical Director and any other licensed or credentialed delivery staff. Each center has a responsibility to keep abreast of the drug rehab requirements in the local area and to not only meet the minimum licensing and credentialing standards but to exceed them and so set the Gold Standard of drug rehabilitation through the demonstrated competence of the Narconon Program. This page highlights the accomplished staff with a photo and biographic summary of each staff member which links to a full biography for that staff member. The staff biography includes a summary of their education, credentials, experience and accomplishments in the drug and alcohol addiction rehabilitation field.

ACCREDITATIONS AND CERTIFICATIONS:

Many Narconon Centers have achieved accreditation or certification from recognized bodies such as CARF (Commission on Accreditation of Rehabilitation Facilities), The Joint Commission, and LegitScript. Where a Narconon Center has achieved these accolades, the appropriate logos may be proudly displayed on the Narconon Center website home page in accordance with the agency’s requirements. That several Narconon Centers have received such distinction shows a high-level of commitment to providing a high level of care and increases the trust and authority of the Narconon Program. All Narconon Centers are encouraged to obtain and maintain such recognitions.

LICENSES, CREDENTIALS & ENDORSEMENTS SECTION:

This section includes the following information for a center: state licensing, memberships (such as local Chamber of Commerce), accreditations and certifications. This page would also include information on any government and official endorsements received by a Narconon Center.

Press Releases

Press Releases have a specific style and purpose and are distributed by an online service which makes them available to members of the press and are syndicated to news websites throughout the internet.

Press Release Editorial Standards

The editorial standards for press releases are as follows:

Press releases are written in the third person.
Press releases must be timely. They should be written as soon as possible after an event regarding the Narconon Center has taken place. They can also be written to announce an event that will take place in the near future.
Press releases must report on newsworthy events. Events must occur in the physical universe—they may not refer to conceptual campaigns or ideas. They must report on actual events and present the information about the event.
Press releases must not make any claim that is not backed by sufficient documented evidence. Opinions may only be expressed by providing a quotation from a person attending the event.
Press releases are written in a journalistic style and provide all the basic facts about the event such as where the event took place, when the event took place, who attended the event and the purpose of the event. All facts must be accurate. They are meant to be punchy and succinct so as to capture the readers’ attention.
Press releases should link back to the blog article that reports on the event on the Narconon website. If other organizations participated in the event, these websites may be linked to as well.
Press releases should have a beginning which provides the basic facts about the event, a middle which explains why the event it newsworthy or relevant, and a conclusion highlighting the results of the event. A quote from a participant or staff member can be used to illustrate and explain why the event was newsworthy.
Where possible, include a quote from an individual who is involved in the announcement, such as the Executive Director or other public figure. A short quote included with the press release will add authority and credibility to the release.
Press releases should contain a boilerplate which states who Narconon is and provides a brief summary of its purpose. The boilerplate may contain a tag line, such as “For over 55 years, the Narconon Program has helped countless individuals recover from the effects of drug addiction.”

Each press release service may have additional requirements. To ensure press releases are effective as possible, read and follow the directions provided by the press release service. In addition to the press release, a separate article should be written for the blog section of the Narconon website.

Press Release Guidlines

The following guidelines apply to news articles and press releases written for Narconon.

Each news article on the Narconon website should be 500 to 1,000 words. Press releases should be 300 to 500 words. Both are always accompanied with photos (or videos, if available) of the event. The photos must be high-resolution and representative of Narconon.
Articles which report on Narconon events and activities, major recognitions received by Narconon from officials, or major partnerships between Narconon and other organizations are written and published on the Narconon Center website blog. Once the blog has been published, a press release is sent out with a link back to the blog article. The content of the press release must be written so it is unique to the press release and not just a copy of the news article on the website.
Each center should have an account with newswire.com or a similar service to send out press releases. Public Relations ABLE International can provide consultation on selecting and using a press release service.
All press releases must receive approval before being published. The approval line is the same as the blogs and articles for the website as covered in the “Line for Publishing” section of this directive.

Social media is the most instantaneous form of content. It includes “live,” real-time posting, commenting and adding links to Narconon websites.

This is done by a designated Division 6 staff member in each Narconon Center and also by Marketing ABLE International and is run and managed by Narconon Marketing Officer.

All new blogs and website updates are promoted on the Narconon social media channels.

Links to other rehab’s websites or websites that promote psychiatric programs are never used on social media. The Facebook pages of Narconon Centers should only use posts created by the Narconon Center and share links linking back to the own center’s website. For example, a Narconon Center wouldn’t share a Facebook post that was posted by another drug rehab program. Photos of events or graduates can also be posted on Facebook. Narconon Centers may share content from other Narconon Centers and Narconon International from time to time, but the majority of the time, the content shared should be from the center’s own website.

The Narconon social media pages and business profiles are to be monitored daily to respond to and manage comments and questions that are originated from public.

The following are the guidelines for answering comments and responses:

All answers are professional, courteous and representative of Narconon. Answers are never defensive about Narconon or L. Ron Hubbard’s drug rehabilitation technology. Never respond in anger.
Questions are factually answered by referring the individual to the correct page on the Narconon website to give further information.
Positive comments are “liked” and responded to with an appropriate acknowledgement.
Questions about the relation between Scientology, L. Ron Hubbard and Narconon are answered by referring the individual to the correct page on the Narconon website to provide further information. While there are legitimate questions that someone could ask, if the individual is antagonistic, the usual course of action is to hide or delete their comment. Individuals who directly attack Narconon, ABLE, L. Ron Hubbard, or other L. Ron Hubbard organizations are banned or blocked from the social media page or profile. All offending posts/comments left by such individuals are deleted.
Negative comments are reviewed, if it is determined the individual may be misinformed, answer with the correct information and by referring them to the correct source on the Narconon website. If an individual persists in leaving negative comments despite being given the correct information, their comments are hidden or deleted and the individual is banned or blocked from the social media page or profile.
Allow for discourse on the informational articles, people may have differing opinions and one of the purposes of social media is to provide a platform for respectful discussions. If someone is expressing a view about the article or disagreeing with the article, that comment should not be deleted, unless the individual is attacking the author or Narconon. An attempt to have an honest conversation should be made, by attempting to see their point of view and respectfully thanking them for their comment. This is after all, “social” media and this type of respectful exchange of ideas is a valuable product on social media.
Spam messages are deleted. Individuals who repeatedly spam a social media page or profile are blocked.

Online Reviews

Each Narconon Center should actively invite all graduates and family members of graduates to leave reviews for the Narconon Center on their Google Business profile.

The best approach to handling negative reviews, is to have a large number of honest, positive reviews from graduates and family members of graduates. Having a volume of sincere positive reviews will outweigh the impact of any negative review.

When a negative review is posted about a center, the only time responding may benefit the center would be if the center made an honest mistake and are willing to correct it. For instance, if someone leaves a review that they lost some personal belongings at the center but cannot get anyone on the phone, it would be worthwhile to respond to the individual by providing a phone number to resolve the issue.

If negative reviews are responded to, the primary purpose for a response would be to offer an initial response and way for the individual to get in touch to resolve the matter. For third-party viewers who may be reading through the reviews, this shows that the center is interested and cares about providing good service. Beyond that, any handling actions or communication to resolve the upset with the individual should be done offline and not on the review platform or on social media. Each negative review needs to be reviewed on a case-by-case basis to determine the course of action to be taken.

In the event the issue is resolved, ensure that removal of the negative review is part of any proposed settlement or resolution.

In nearly every other case, engaging with negative or untrue reviews increases the visibility of that review and does further damage to the public image of the Narconon Center. For these, the best solution is to have an active program in place to get each graduate and their family to provide a review of the Narconon Center after graduation. This ensures that negative reviews will be less visible.

Read the community guidelines and policies for the review platform. If a review violates the platform’s policy (such as violates privacy laws, could be considered hate speech or shows a clear conflict of interest), it can be reported to the platform. If it is clearly in violation, it will often be removed.

Before taking further action on negative reviews, it is recommended to seek consultation from Legal Narconon International and Marketing ABLE International.

Release Forms

When a photograph, audio recording or video which reveals the identity of a specific individual is used to promote or advertise the Narconon Program, it is necessary to get a signed release from that person before the item is used. This protects Narconon from a later claim that the individual’s “likeness” was used without their consent (invasion of privacy) or from making a claim for any income generated by the promotion.

In addition, Narconon Centers have a special duty under law to keep confidential the identity of their past and current students. Thus, it is especially important that a release is obtained when the photo, recording or video does or might identify that student even indirectly, such as an audiovisual interview with the student’s parents.

The “Narconon Consent and Authorization to Use Voice, Image, Likeness and Statements Waiver of Liability and Release” form must be used whenever such material is created. This form is kept on file in the Narconon Center and is also submitted softcopy with their success story blog or video testimonial.

If a celebrity or public official attends a Narconon event and a photo is taken with them, written authorization from the celebrity or public official must be obtained and uploaded softcopy with the blog or press release submission.

Line for Publishing

Each Narconon Center has a staff member designated to wear the “Editor” hat—usually the Public Secretary or in his or her absence the D/ED Production—and another staff member to wear the “Center legal and local approval” hat—usually the Director of Legal Affairs or in his or her absence the D/ED Internal or Executive Director. Local legal approval is required for each article submitted.

Where the center has a licensed or credentialed Clinical Director or Medical Director, it is very beneficial to have the blogs and articles written by the center reviewed by one of these professionals as a “Subject Matter Expert.” The Clinical Director may suggest or make edits to the articles. Once the article is okayed by them, their credentials are added at the end of the article with the statement “Reviewed and Edited by (Name and Credentials).” Having such a review process in place and displaying the credentials of the professional who reviewed (or wrote) the article increases the trust and authority of the Narconon Center and the website. This is not required, but it is recommended where this can be implemented.

The Narconon Center Editor is responsible to ensure there are weekly, high-quality blogs, articles and success stories written for their Center. If there are several staff members or volunteers who write articles for the Center, the Editor would be the coordinating terminal and would review and edit each article written before the article is submitted for legal approval. The Editor also writes and submits articles for the center website.

All individuals posting on the Narconon websites are to be cleared by the Dir Legal Affairs of the Narconon Center before submitting articles. The clearances are done both for Narconon staff and non-staff.

Once the blogger is cleared, they will receive a logon from which they can connect to the designated Narconon website and submit articles along with photos.

The Narconon Marketing Officer reviews all blog submissions against the standards for the Narconon websites and chooses the blog posts that are appropriate for the site, that forward Narconon’s purpose.

All blogs are submitted through the ABLE Portal through the Content Management App. The line for new articles and updates to the Narconon websites is as follows:

The Public Sec (Editor) of the Narconon Center works out a 4 to 6-week editorial calendar for which includes the following:
1. Success stories of current and past graduates and their family members.
2. Blogs including, news articles covering current drug topics in the center location and help guides and resources for the community
3. News articles on events and press releases
4. Social Media posts
As new events are planned, scheduled and created, these are added to the calendar as well to ensure that the PR events are capitalized on by properly and widely promoting them through blog articles, press releases and social media.
This calendar is coordinated with the Executive Council of the center with a copy sent to the Ops Officer Narconon International and Narconon Marketing Officer ABLE International.
Each week, the Public Sec of the Narconon Center interviews all graduates upon completion of the Narconon Program and if they are willing get a photograph taken of them in a scenic location of the center. Ideally the photo is taken outside with nice natural lighting. If the family is available or attends the student’s graduation, they are also interviewed with their photo taken if they are willing. The success stories are edited and readied for publishing according to the editorial calendar. Video testimonial interviews are also done where possible.
Each week the Public Sec or writers submit their blogs, articles and success stories through the Content Management Application. Articles are edited and proofread for grammatical errors and typos before submitting. The articles are submitted with photos and release forms.
Where the center has a licensed or credentialed Clinical Director or Medical Director who can review articles, the blog is sent to them for review as a “Subject Matter Expert.” The Clinical Director suggests or makes edits as needed to the article and once okay, adds their credentials to the end of the article with the statement “Reviewed and Edited by (Name and Credentials)”
The article is then routed to the Director of Legal Affairs for local center approval. The Director of Legal Affairs (or D/ED Internal or ED) reviews the blog and gives it approval. If it is not okay, it is sent back the writer to be corrected.
Once approved through the Director of Legal Affairs, the article is sent to the Narconon Marketing Officer ABLE International.
The Narconon Marketing Officer reviews the blog to ensure it is in alignment with the Editorial Policy. Any points are either corrected in the article or sent back to the writer of the article for correction.
The blog is sent to the Legal Safeguards I/C Narconon Int for legal approval. Any rejects are sent back to the writer for correction.
The Art & Design Officer ABLE International ensures the blog is correctly formatted in the Narconon Authoring System and that all photos and artwork are high-quality and professional.
The Marketing Secretary ABLE Int reviews the blog to ensure it forwards the correct positioning, message and image for Narconon. Any points of correction are sent back to the originator of the article or corrected in the article. Once okay, the blog is published on the website.
Once the blog is published on the website, the new blog is promoted on Narconon social media channels as well as in the weekly email newsletters. All Narconon staff (who follow the channels) are alerted so they can repost it across their individual social media pages.
Once blog articles and success stories are posted on Facebook, these are “boosted.” Boosted posts are ads that are created from posts on a Facebook Page. The purpose of boosting a post is to get more people to react, share and comment on the post and as a result reach new people who may be interested in Narconon and also send new visitors to the Narconon website.

Summary

These guidelines are written to forward Narconon’s purpose. All Narconon staff and supporters are encouraged to take initiative, interact with other like-minded groups such as drug education groups, interventionists, and others who honestly work to turn the tide of the drug epidemic on the planet and create drug-free lives.